6 Best Ways Blogging Can Help Grow Your Business
Do you wish to create a super brand, gain massive sales, build a network of loyal customers and attract new ones?
Or do you want your business to stand out among a million other competitors online?
If you just nodded yes, then you need a blog for your business.
But be warned, blogging is not for the lazy.
A blog post requires planning, sound editing, and consistency to enjoy these benefits. You must continuously add value to the readers by publishing informative, compelling content.
Here are some of the blogging benefits to your business.
- Web traffic
- Blogging guides clients in making buying decisions
- It is a long-term strategy.
- It is easier to share company news
- You can re-use blog content on social media
Let’s delve into some of the benefits of blogging to a business and ways to reap the most benefits out of blogging.
1. Increase Web traffic
Website Traffic is the currency on the internet. Blogging for your business is one of the easiest ways to achieve web traffic. The more people visit and interact with your website, the more likely they will convert into sales.
Let’s be honest. Not every customer will read your blog. But you know what, they will use Google to look for whatever information they are looking for. So, if they find the information they are looking for in your blog, they will discover your brand.
Optimize your site for SEO basics. You need to understand your prospects well before you begin blogging. Understand what they are looking for, then provide that information in your blogs.
If your blog provides valuable information to its readers, you can be sure that your website will rank higher in search engines. Clients will gain helpful information while at the same time learning about your business. Everyone wins.
Creating valuable blogs for your community is cheaper and effective in bolstering website traffic.
2. Blogging guides clients in making buying decisions
Unlike face to face where clients get to know you for a few seconds before making a purchase, online clients require a little information before making a purchase.
Before you buy an item online, you first check out who is selling the product. Blogging helps clients understand how your product is going to be helpful. By looking at your blog, a prospect will decide whether your product will be beneficial to them or not.
Blogging is all about the buyer and not about you. When prospects land on your website, they are looking for information that benefits them.
They are looking for a solution to their problems.
So make sure that your blog posts aim largely at informing rather than selling. If you are not trying to provide value to your prospects. You will lose traffic since prospects aren’t getting any value from your website.
3. It is a long-term strategy
Another benefit of blogging is, it is a long-term strategy. It is possible to gain clients long after you made the initial posts. Even older blog posts will always be effective, and that does take away the fact that you need to publish new blog posts consistently.
You can’t just publish one blog, sit back and relax and expect to benefit from it. Blogging is a long-time endeavor. You need to set aside time for creating blog posts, and if you can’t, find someone else to write your blogs.
Older posts that have been effective can be edited and modified to achieve new marketing goals.
You can add recent data, new backlinks and restructure the blogs to serve the desired marketing effort.
It is all about quality over quantity. You don’t have to produce the longest blog to enjoy the benefits of blogging for your business.
You have to listen to your target audience’s pain points. And write quality blogs. Then boom! You are miles ahead of most blogs out there.
4. It is easier to share company news
If you have a loyal following, blogging is the easiest way to share news about your company. Your blog can contain informative information and any new information you want to pass on to your clients.
Are you opening a new branch? Post this on your blog
Are you adding a new product? Share on your blog.
Are you hiring a new task force? Share on your blog
When you share this information on your blog, you develop a connection with your clientele. It is a more accessible medium to engage your customer about your products and marketing efforts.
Blog posts are the perfect opportunity to share company news with an audience who already understands the value of the product or services you are offering.
5. You can re-use blog content on social media
Everybody is busy today, and the attention span has reduced immensely in recent years. For you to utilize the internet, you need to stay on the mind of your prospects. You can share your blogs on social media sites such as LinkedIn, Instagram, and Twitter.
Sharing your content on social media reminds your prospects that you still exist and are ready to serve them again. Sharing your blog post is just a simple click. You won’t have to create new content on social media again.
You also attract a broader audience on different social media platforms. Who said you couldn’t kill two birds with one stone?
There is a direct relationship between the success of google rankings and social media. Blog posts that receive a lot of feedback receive more visibility on google.
If your content is gaining traffic across social media platforms, your google visibility will increase. And who doesn’t want to rank on google?
When you share your content on social media, you are likely to be indexed quickly. Search engine bots crawl websites, ranking websites, and indexing web pages. If your recently published content is available on social media, you are likely to be indexed faster.
‘It’s not what you know. It’s who you know”. Networking is one of the greatest ways to maintain existing clients, attract new clients and connect with established names in your industry.
When your network gets bigger, your business gets stronger.
Your network is your networth
If you sell automobile spare parts, then blogging on automobile spare parts. Offering valuable information related to your niche will help you connect better with your clients.
Clients appreciate experts on a grander scale. If you want to stand out amongst competitors, you need to be an authority.
Blogging about your perspectives or analysis on specific issues establishes you as an expert.
Clients will be more inclined to buy from you since they consider you as an expert. If you have a toothache, you will most likely visit the dentist and not a general physician.
Alternatively, you can guest post on other blogs or host other blogs. Connecting with established names in the industry will rank you among experts in that niche.
The advantages listed above are a fraction of the massive benefits of blogging for your business.
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